About Us

Invisible Creations® was born from a desire to design products that don’t define us by our age.


Older people have been poorly served for too long with products that are stigmatising, clinical and downright ugly.


We’re here to end it.


Our aim is to completely disrupt a market that fosters negative stereotypes and makes people feel vulnerable.


Invisible Creations® was founded in 2019, and launched as a business in 2020, to design for dignity™, to produce products that are inclusive and aid mobility.



Invisible Creations® is producing attractive, dual-purpose and discreet adaptations, strategically placed around the home to help reduce decline in health and make daily living easier. The key driver is prevention; they will be installed into homes as early as possible to enable people to use them as their needs change.


By adopting this approach, Invisible Creations® aims to delay the need for formal care, reduce the financial burden on the NHS and help housing associations improve tenancy sustainment.


Invisible Creations® is also working on new ranges of innovations to support people to live well in their own homes for longer.




Design products that don’t define us by our age; Design for Dignity™.






Embrace and develop innovative and individual solutions that create bespoke designs for real people in all their variability.





Collaboration – working together to age gracefully; to design for dignity™


Innovation – pushing the boundaries of age inclusive products and services


Passion – driving forward design that we all deserve


People – customers are at the heart of all we do


Social heart – striving for safer, healthier and happier lives for longer

Meet The Team


Laura Wood

Marketing Director



Paul Pentelow

Head of Product Design



Ashleigh Powney

Marketing and Communications Specialist



Chelsea Fleming

Channel Development Manager



Karen Pickering

Business Development Manager


Meet The Board


Yvonne Castle

Chair of the Board


Proud to lead Johnnie Johnson Housing as CEO, Yvonne is absolutely passionate about the JJH vision; “Living Longer, Living Better”.

Yvonne is pleased to have positively used her wide experience to help drive change internally – strategically, financially and operationally - resulting in culture change, innovation and improved performance for customers. She is very proud of the profile building of Johnnie Johnson Housing in external networks, and especially the input into the Greater Manchester agenda, leading the Steering Groups on support to the Armed Forces and also Technology Enabled Care.

Yvonne joined JJH in 2015, having worked in social housing for many years with significant experience in providing executive leadership for a range of housing associations nationally.

She is passionate that JJH use their homes and services to help people remain independent and reduce resource pressure for our Health and Social Care sector.

She is also a Board Member with the National Housing Consortium.


Jo Ray

Board Member


As Executive Director of Customer Services at Karbon Homes, Jo is responsible for developing and delivering a vision of modern customer service delivery; bringing together all of our front line, customer-facing operational teams to ensure a common focus, shared culture and integrated team working for the benefit of customers.

Previously, Jo had a 20-year career with Sage Group Plc initially as Director of Marketing, then Managing Director of the Small Business Division in the UK, followed by a period as Managing Director for the Small Business Division in France, before being appointed as Group Director of Customer Experience.

Jo has extensive experience of business transformation and cultural change across a number of business areas and international businesses, and considerable experience of making modernising customer service delivery, improving communications, and customer and staff engagement.

Jo also has a strong regional profile, and has sat on a small number of Boards as a non-executive including Gateshead College and Business Link North East. She is currently a Board Member of the Trading Board of the Baltic Centre for Contemporary Art.


Rob King

Board Member


As Head of Corporate Finance at Anchor Hanover, Rob is responsible for the development and implementation of M&A strategy together with the evaluation of merger and acquisition opportunities, oversight of due diligence processes and supporting the execution of M&A transactions.

He is also responsible for the evaluation of corporate structure options in line with requirements of the strategic plan and options for refinancing whilst maintaining oversight of execution of agreements and acting as a point of contact for debt and legal advisers and external M&A/corporate finance opportunity providers.

Rob, a Chartered Accountant and BFP, has held senior finance roles across SME and private equity backed businesses and has 17 years corporate finance, restructuring and integration experience, holding senior positions with both EY and KPMG, where he has advised on many transactions across a variety of different sectors and international markets. Rob also established and operated his own consultancy business providing interim management services to businesses requiring CFO experience and/or engaged in change management, M&A, integration and other commercial projects. He also holds an BA (Hons) in Accounting & Finance.


Sarah Jones

Board Member


As Chief Financial Officer at Anchor Hanover, Sarah is accountable for ensuring that Anchor Hanover is a sustainable organisation with the financial resources needed to meet its commitments to existing customers, deliver value for money to all stakeholders, to finance the development of new services and approaches, and manage risk and procurement.

Sarah joined Anchor Hanover as Finance Director in September 2014 from leading office supplies distributors Spicers Ltd, where she was Chief Financial Officer.

Sarah, a Chartered Management Accountant, has held a variety of senior finance roles across large corporate and private equity businesses, including being the Director of Finance in UK & Republic of Ireland at Carpetright Plc and senior roles at HMV and The Burton Group/Arcadia.

She holds an MSc in Strategic Management Accounting.


National Housing Federation

Board Member


The National Housing Federation is the voice of housing associations in England.

With almost 800 housing association members, providing homes for around six million people, the National Housing Federation is at the forefront of tackling the nation’s housing crisis.

The National Housing Federation's vision is for a country where everyone can live in a good quality home they can afford.

Working with its members, the National Housing Federation makes this vision a reality – delivering ambitious programmes that lead to lasting, positive change.

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© Invisible Creations Limited 2020. Johnnie Johnson Housing, Astra House, Spinners Lane, Poynton, Cheshire, SK12 1GA. Company Reg No: 11945108