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Live at Home Longer

Our Story

Our mission is to design products that don’t define us by our age, our mission is to Design for Dignity™.


The idea for Invisible Creations® was created in the National Housing Federation’s innovation programme in 2018.  The initiative was supported by the social housing sector and was formally founded as new business in January 2020.


Our purpose is to design for dignity™; to create products that are inclusive and aid mobility. Products that have dual-purpose, are discreet and that may be strategically placed around the home to help reduce decline in health and make daily living easier.


The key driver is prevention; our products can be installed into homes as early as possible to enable people to use them as their needs change.


Our Inspiration

Sheila's Story

Sheila is one of the main reasons we came up with this idea in the first place.


She’s a very classy, trendy, proud lady and she was refusing
to have adaptations fitted, even though she really needed
them, and she was hiding her pendant alarm, even though
she really needed it, because in her words,


“They’re hideous, they make me feel old,
they’re embarrassing, and they don’t go with
my home or my outfits…”


She especially did not want the external grab rail, she was
worried people would target her house because they knew
someone ‘vulnerable’ lived there.


Sheila, and from the research we conducted many others do this
too, also reduced her food and drink intake to limit her trips to
the bathroom, as that’s one of the most likely places to fall. The
reality is people would rather put their health at risk than get the
current adaptations installed.


Unfortunately, Sheila’s house is now filled with the very things
she fought so hard to prevent.



Sheila was extremely ill and ended up in hospital
for a long period of time, but thankfully she is home now and
doing much better. One of the conditions of her coming home
was to get grab rails installed, and she had no choice in what
she was given.


She came home to find the plastic, ugly grab rails outside her
front door and in her bathroom, and as much as she was
pleased to be home she was devastated that she had to
compromise her standards and her dignity to do it.


She struggles a lot more to move around now, to go out as much
as she would like, so spends a lot of time in her home and she
wants it to feel like a home, not a hospital.


She wants a better option, and she deserves it.


This isn’t unique to Sheila. Millions of people across the country
are making dangerous decisions that damage their health, rather
than using the current products available to them.


So, we thought the solution was simple, design better, give Sheila and the rapidly ageing population products they actually want, not just ones they need.






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Why is it important?


There are millions of people just like Sheila who don’t want the stigmatising, clinical adaptations in their homes.


We all deserve to live in homes that make us feel safe, support our health and well-being and ultimately meet our needs as they change.


We all deserve a great place to live!




By providing more attractive, dual-purpose adaptations, that are desirable rather than off – putting, we aim to get these installed in homes earlier, therefore preventing falls sooner and supporting people to live independently for longer. This has the potential to help sustain tenancies and succeed in keeping people out of residential care.

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