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Our Story

Invisible Creations® is an idea that started life in the National Housing Federation’s ‘Creating our Future’ Greenhouse programme in 2018.


Creating our Future is the Federation’s award-winning innovation programme. It provides a space for housing associations to collaborate on a sector-wide scale to tackle housing’s biggest challenges. This will equip us to deliver on our social purpose in a changing world.

Our Journey

Find out about the story behind the success of Invisible Creations®

Our mission is to design products that don’t define us by our age, our mission is to Design for Dignity™.


The idea for Invisible Creations® was created in the National Housing Federation’s innovation programme in 2018.  The initiative was supported by the social housing sector and was formally founded as new business in January 2020.


Our purpose is to design for dignity™; to create products that are inclusive and aid mobility. Products that have dual-purpose, are discreet and that may be strategically placed around the home to help reduce decline in health and make daily living easier.


The key driver is prevention; our products can be installed into homes as early as possible to enable people to use them as their needs change.


Why is it important?


There are millions of people just like Sheila who don’t want the stigmatising, clinical adaptations in their homes.


We all deserve to live in homes that make us feel safe, support our health and well-being and ultimately meet our needs as they change.


We all deserve a great place to live!




By providing more attractive, dual-purpose adaptations, that are desirable rather than off – putting, we aim to get these installed in homes earlier, therefore preventing falls sooner and supporting people to live independently for longer. This has the potential to help sustain tenancies and succeed in keeping people out of residential care.

Our Inspiration

Sheila's Story

Meet Sheila, the lady behind the business…


We owe so much of what we have achieved to one special lady – Sheila. She inspired the idea for our business and represents to many people who want to remain stylish, proud and cool. Here’s her story…


She was a very classy, trendy, proud lady and she had reached the point where she really needed some adaptations for her home to help her move around safely and offer support should she slip or trip. But she refused to get them. Why? Because in her words,


“They’re hideous, they make me feel old,
they’re embarrassing, and they would ruin my home.


She especially did not want the external grab rail, she was
worried people would target her house because they knew
someone ‘vulnerable’ lived there.


Sheila, and from the research we conducted many others do this
too, also reduced her food and drink intake to limit her trips to
the bathroom, as that’s one of the most likely places to fall. The
reality is people would rather put their health at risk than get the
current adaptations installed.



Unfortunately, Sheila’s house ended up bring filled with the very things she fought so hard to prevent. Often, after a fall or hospital visit it is a requirement to fit adaptations to allow someone to return home, this is exactly what happened to Sheila.


She came home to find the plastic, ugly grab rails outside her
front door and in her bathroom, and as much as she was
pleased to be home she was devastated that she had to
compromise her standards and her dignity to do it.


She struggled a lot more to move around now, to go out as much
as she would have liked, so spent a lot of time in her home and she
wanted it to feel like a home, not a hospital.


She wanted a better option, and she deserved it.


So, we embarked upon a mission to design Sheila, and the millions of others who are suffering from such limited options when it comes to adapting their homes, products that people can be proud of.


The solution was simple – give people products they actually want, not just ones they need.






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