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Leading housing provider installs Design for Dignity™ products

We’ve been working with Longhurst Group and are proud to share that the housing provider has installed our Design for Dignity™ products into its properties.


This is a huge milestone for us, and we’re delighted to be working alongside the housing group to help fulfil its Improving Lives 2025 strategy, which is a commitment to improve its customers’ health and wellbeing and, within that, provide homes that are fully accessible, yet discreet.


Laura Wood, Marketing Director at Invisible Creations, said: “We’re delighted to be working in partnership with Longhurst Group to help improve the long-term health and wellbeing of their customers by providing attractive, discreet and dual-purpose products to aid mobility and better support people as they age.

“Invisible Creations® was founded to design for dignity and was born out of a desire to do more; to improve lives, to prolong independence and to combat the stigma associated with ageing. We’re thrilled to be working with Longhurst Group who share our ethos and commitment to provide our ageing population with products they are proud to use, that ultimately will support them to live independently for longer.”


The homes, at the Bluebell Place development near Peterborough, are fully accessible with wheelchair friendly access, widened doors, kitchens with adjustable worktops, wet rooms and built-in space for a through-floor lift. Longhurst Group is one of the largest housing groups in the Midlands and East of England and provides over 23,000 homes and delivers a wide range of care and support services.


Marcus Keys, our Executive Director of Growth and Development at Longhurst Group, added: “As a Group, our Improving Lives 2025 strategy commits us to improving our customers’ health and wellbeing and, within that, providing homes that are fully accessible, yet discreet. That’s why we’re delighted to be working with Invisible Creations®, who’ve already been helping us to future-proof properties with discreet adaptations throughout.”


We’re so proud of how far we’ve come and we’re now working with a number of housing associations across the UK who have begun to install our products into their properties.


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