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Meet our Business Development Manager

Jo Edmenson, Business Development Manager at Invisible Creations®

In today’s Meet the Team series, get to know more about Jo, our Business Development Manager. Jo recently joined the team and works with Chelsea, our Channel Development Manager. Read on to find out more.


What’s your background?

I have a wide and varied background employment wise, however, one element has always been paramount to any role I have undertaken and that is customer service. I was trained (from my very early working days ) by ICI (not many people will remember them) to put the customer first in anything that I do.  It is quite simple, if the customer is not happy they will not return, no customers – no job!  I have managed teams, I have worked independently and I have usually had some sort of sales functionality, again a very wide variety of roles ranging from valuing and selling houses as an estate agent, running a team of Body Shop at home presenters, managing a bar and catering facility as well as being general manager at an arts centre. I have enjoyed all of my previous roles immensely and the common denominator was that they all were centred around people. We are all very different species and so no two days are the same when working with people and it is that variety that keeps things interesting.

What led you to this career and working for Invisible Creations®?

I started a full-time internal sales support role three and a half years ago after working two part-time jobs to fit around bringing my children up for a number of years. This role was the first time I became aware of assisted living products in bathrooms. Within six months I was asked to go out on the road and develop the business. I came across Invisible Creations® whilst attending a conference for occupational therapists where Laura was presenting. I was blown away by the products and the reasoning behind the designs. Obviously, when I saw the opportunity come up to work for Invisible Creations®, I was determined to join the team and help to give people a choice that suits them and not one forced upon them with no thought to the way that would impact a person.


What do you love most about your role?

I love people and helping to find solutions to problems. If I know at the end of a working day that I have given someone a solution to an issue and it’s going to make their life easier, less stressful then I consider that a job well done. Being a business development manager allows me to meet lots of new people and explore opportunities for development which is awesome for me as I have a very curious and interested nature (some would say nosey!)


What qualities do you bring to the team?

I am very outgoing and bubbly, I have a very pragmatic view on life in general and that carries through to work and everyday things. I love to research best options for anything whether that be costs for deliveries, suppliers, prices for anything and everything (holidays, cars, houses – you name it I like to find the best possible deal). I consider myself to be thorough with things I do and have the ability to see the bigger picture to think of any potential issues that might arise. I have endless amounts of enthusiasm and I talk… a lot! That might not be seen as a quality haha


What is the one song guaranteed to get you on the dance floor?

Come on Eileen by Dexy’s Midnight Runners!! Showing my age there but really anything at all will see me first on the dance floor!


What is your favourite TV show and why?

I absolutely love Escape to the Chateau (and the DIY version) because my all-time dream is to live in rural France and restore a property with outbuildings – doesn’t have to be quite a chateau but I would like to rent out the outbuildings as a gite business. I have a love of rural France which developed in my early twenties when I went on an exchange programme and lived and worked there.


What motivates you?

I am motivated by challenges, set me up a brief and I am on it! I look to the end goal as a motivator and depending on what the nature of the task is – if the outcome helps people, wins something, makes a job easier/simpler, brings in revenue, spreads the word,  then that encourages me to keep my foot on the gas.  The feeling of knowing I have done what I set out to do gives me great satisfaction.


What is the best advice you have ever heard?

If you change nothing – nothing will change.


What do you enjoy doing when not working?

Spending time with my two children, they are a continual source of insight, perspective on life, and make me realise what is important. I can also be found doing a random variety of things such as furniture restoration, house renovations, beauty therapy services, car spray painting, and cooking for family and friends.


Why do you think Invisible Creations® work is important?

Having worked in the industry of bathroom showrooms and plumbers merchants, I came across a resistance to having any of the “accessible “ washroom products installed in showrooms as the retailers/merchants felt that it would take away the aesthetically pleasing aspect of their displays.  And they were so right! However, as I pointed out – if people need these items to aid them then how will they know they can get them from the supplier if they can’t see them installed. To be able to offer the market place something that looks in keeping with the beautiful modern surroundings is just amazing and to be able to have a choice of how my home looks even though there is support built into it is just a million steps forward.


To get in touch with Jo drop her an email or connect on Linkedin.

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