What’s your background?
I was born and raised in Newcastle, and have always been creative with a bit of a nerdy side. Which led me to study Computer Animation at Teesside Uni. Since then, I’ve cultivated eclectic interests and skills along my way.
What led you to this career and working at Invisible Creations®?
I was an Engineering Pre Viz artist before going freelance. I love variety, and working independently meant I could work on everything from 2D animation and graphic design to 3D motion graphics. So when it was time for me to move up and on, this role seemed perfect for me. The real thing that drew me to Invisible Creations®, in particular, is the opportunity to contribute to something that will have a real positive impact on people’s lives.
Tell us about your role. What does a typical day look like for you?
As a new start that’s hard to answer. But I think every day will be different. I could be developing product ideas around a brief or problem. Or I might be involved in Graphic Design or creating 3D mock-ups.
What work-related accomplishment are you proud of?
The things I’m most proud of aren’t necessarily the most technically difficult projects. But the ones that needed some creative problem solving or required me to learn something new to tackle it.
What is the one thing in your industry that you want to fix?
Since I come from an animation background, my field is somewhere between the “arty crowd” and the “computer nerds”. I have seen a huge difference in the levels of diversity between those groups. I would love to encourage more people who fall into the “arty” side to consider the technology side of things as a space they are very much welcome to.
Who inspires your creativity?
A little bit of everything. I have notebooks and digital folders full of pictures and ideas for all sorts of things, that I’ve added to over years. Sometimes flipping through a notebook that’s not even related to what I’m working on will give me an idea I wouldn’t have otherwise thought of.
What’s the last book you read?
From Here to Eternity by Caitlin Doughty. It’s about how different cultures around the world approach death and funeral practices. Which sounds depressing but it’s actually really uplifting and interesting.
What are you currently watching on Netflix?
Ru Paul’s Drag Race, 10/10 would recommend. On the surface, it’s all fun fashion and being sassy, but it also puts a spotlight on a lot of social issues. Mostly it’s just fun, and a very quotable show.
What’s the one song guaranteed to get you on the dance floor?
Safety Dance by Men Without Hats, or any cheesy 80s hit really.
Why do you think Invisible Creations® work is important?
Getting adaptations into homes before an avoidable injury occurs, is common sense. But nobody wants the adaptations because they are stigmatised and unattractive. Invisible creations have such a simple concept that fills a real need and will improve real people’s lives.
We’re delighted to have Amanda on board, so please join us in giving her a warm welcome to Invisible Creations®.