What is your background?
I embarked on a career change in 2015 after completing my master’s degree in journalism to pursue my career ambition of working in PR and Communications. I’ve worked in both the housing and higher education sectors and love the opportunity both provide to support and uplift people. I love all things digital, particularly digital storytelling, and whilst working for a large housing association in the North East I also studied for, and gained, a professional diploma in digital marketing. I’m really passionate about social justice and driven by social purpose and I’m lucky that Invisible Creations® offers the opportunity to make a positive difference to people’s lives.
I’m also fiercely passionate about empowering women, gender equality and equity, and am a huge advocate of women supporting women. I’m a mentor through the University of Sunderland, currently supporting an MA PR student in the early stages of her career journey. I love playing a role in building her confidence and supporting and empowering her to see and reach her full potential.
What led you to this career and working at Invisible Creations®?
I’ve followed Invisible Creations® journey since the beginning and was impressed with the passion and commitment Laura and the team have to raise standards, challenge the stigma associated with ageing and provide the ageing population with products they’re proud to have in their homes. When the opportunity arose to join the team, working alongside an inspiring Marketing Director, it was one of those pinch-yourself moments and I’ve relished every opportunity since.
Tell us about your role. What does a typical day look like for you?
From writing strategies to creating communications and marketing plans to launch new partnerships to managing our social media platforms and reviewing and reporting on analytics – no two days are the same. I love the variety and how creative my role is. As a people person, I love interacting with our audience; creating and curating content they find valuable and telling our brand story.
What was the last book you read?
I’m an avid reader and have a natural propensity for book buying. I also suffer from tsundoku and am guilty of buying books and letting them pile up so I end up reading multiple books at the same time. At the moment, Invisible Women: Exposing Gender Bias in a World Designed for Men by Caroline Criado, Little Fires Everywhere by Celeste Ng and Mary Portas: Work Like a Woman are getting equal share of my attention and I’d 100% recommend adding them all to your reading list.
What’s the one song guaranteed to get you on the dance floor?
September by Earth, Wind & Fire has got me up on many a dance floor. That, and This Charming Man by The Smiths.
What is your favourite quote?
I have a few, but there’s one in particular that I love. I’m a firm believer in treating people how you’d like to be treated. And for me, this quote by Maya Angelou sums that up: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
What do you love most about your role?
So many things! I love how creative my role is and working with a brilliant team that genuinely care and is driven to make a positive change to people’s lives. I’m really lucky to work at Invisible Creations® doing a job that I love that has social purpose at its heart.
Why do you think Invisible Creations® work is important?
I believe everyone matters and no one should be overlooked. For me, Invisible Creations® is raising standards and championing diversity and inclusivity. I’m really proud that we have a person-centred approach to design and that we listen to the feedback from real people and incorporate this into our product design. We have a real potential to transform lives, and for me, that’s both incredibly important and hugely rewarding.