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Our idea is turning into a new social business

Invisible Creations® is a new social business focusing on how we can better support people as they age, by providing an alternative suite of unobtrusive and more aesthetically pleasing adaptations for their homes.

A great deal has changed for us since we launched the initial concept of our idea, which is now growing into a new business.

We’ve changed our name

You may have noticed that we’ve changed our name. We’re no longer Adapting with Age, we are Invisible Creations®, and our mission is to design products that don’t define us by our age.


There are many reasons why we changed our name, but the main one is because tackling negative stigmas around ageing remains at the heart of what we are trying to achieve. So, with that in mind, we dropped any associations with age in our name, as we want our products to be universal and aspirational. We have chosen a name that reflects the business we are aiming to create.



We’ve been to Number 10 and beyond

But we’ve done a lot more than simply change our name. After last year’s National Housing Summit, we gained a colossal amount of interest in our idea and the products we created, which led to an invite to Number 10 from the Prime Minister herself.

And we’ve kept that momentum going – building relationships with the contacts we made at Number 10, working on further product development, business planning, exploring funding opportunities, working on legalities and much more.

So what’s next?

We’re currently working on product testing and the business case for Invisible Creations®. We are hoping to be in a position to bring our products to market later this year. It’s a very exciting time, but there is still a huge amount of work to do behind the scenes to get us there.

It’s important to note that none of this would have been possible without our fantastic pioneers – housing associations that have been supporting us to turn our idea into a reality. Huge thanks go to North Star, Karbon and Johnnie Johnson, who have continued to champion our idea, and subsequently supported us to keep going.

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