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Our inspiration receives her Design for Dignity™ products

For anyone familiar with Invisible Creations®, you’ll know that our very own Laura Wood’s gran, Sheila is the reason we came up with our idea in the first place.


Sheila is a very classy, trendy and proud lady and she refused to have adaptations fitted, even though she really needed them, because in her words, “they’re hideous, they make me feel old, they’re embarrassing, and they don’t go with my home our my outfits.”


Unfortunately, Sheila’s house was filled with the very things she fought so hard to prevent. Sheila was extremely ill and ended up in hospital and the conditions of her coming home was to get grab rails installed, and she had no choice in what she was given.


She came home to find the plastic, ugly grab rails outside her front door and in her bathroom, and as much as she was pleased to be home she was devastated that she had to compromise her standards and her dignity to do so.


She wants a better option, and she deserves it.


That’s why it was such a  proud moment for us when Sheila recently received her Design for Dignity™ products.


Laura Wood captured the moment and said: “Installing my Gran’s Invisible Creations® products was a huge milestone for us, Sheila helped inspire our team two years ago to design a better option for people who need home adaptations. And now she has beautifully designed products that she’s proud of, that make her feel ‘young and hip’ and that she loves so much she wants to show them off to all of her friends.


“Seeing my Gran’s reaction to getting her new products was super emotional, I see her every day and I see her struggles, I see how much her face drops when she’s faced with clinical looking products that remind her of things she can no longer do, and I see how important retaining her independence, dignity and pride are to her happiness.”

The look on Sheila’s face says it all and we can’t wait for others, just like Sheila, to benefit from attractive, discreet and dual-purpose products they deserve.


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