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Stylish grab rails you actually want in your home – why accessible design is going mainstream

Women pointing to Dunelm webpage grab rail category
Laura, Founder of Invisible Creations

For years, grab rails have had a reputation problem. They’ve been seen as something you install when you have no other choice. A product linked to loss of independence, clinical environments, and a moment most people would rather avoid. But that perception is starting to change.


Accessible design is becoming part of everyday home design, and not before time. With the launch of Invisible Creations online at Dunelm, stylish, dual purpose grab rails are now available alongside the products people already choose for their homes.





Why people delay installing grab rails


The reality is simple. Most people do not want their home to feel clinical. Traditional grab rails often stand out, both visually and emotionally. They signal that something has changed, which is why many people delay installing them until after a fall, injury or significant life event.

But here’s the problem.


Around one in three adults over 65 experiences a fall each year (NIHR). Many of these falls happen in the home and could be prevented with the right support in place earlier.


A different approach to home safety


Invisible Creations was designed to change that. Instead of looking like medical equipment, these grab rails are designed as everyday bathroom accessories. Think towel rails, toilet roll holders and shelving, all with built in support. They do the same job, but they look like they belong.


This means you can introduce them into your home as part of a normal update, rather than waiting until they are urgently needed.

Man holding onto outdoor grab rail

Why this matters for everyday life


Accessible design is not just about ageing or disability. It is about real life.

It is about:

  • recovering from an injury

  • feeling more stable in the shower

  • supporting a partner or family member

  • making your home easier to use as your needs change

When products are designed well, they support everyone.



From reactive to preventative


The biggest shift happening right now is not just in design. It is in timing.

Instead of waiting for something to go wrong, more people are starting to think about prevention.


Adding support into your home early can:

  • reduce the risk of slips and falls

  • increase confidence in everyday routines

  • help you stay independent for longer


And when those products look good, there is no reason to wait.


Stylish grab rails now available at Dunelm


Hand holding onto shower shelf grab rail

Making Invisible Creations available through a mainstream retailer means these products are easier to discover, easier to choose, and easier to introduce into your home.


No special process. No compromise on style. Just thoughtful design that works for real life.


Explore the range


You can now shop the Invisible Creations range online at Dunelm and start creating a home that supports you, without looking like it has to.




Get in touch

01942 206004

Units 2,4-6 The Gateway, Enfield Street, Pemberton, Wigan, WN5 8DB

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© 2022 PROCare Shower and Bathroom Centre

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Invisible Creations is brought to you by PROCare, specialist providers of wetrooms and total bathroom solutions.

Foundations outstanding innovation award
Northern Housing logo with text "2021 winner best product/ innovation of the year"
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