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Design for Dignity™ at Holborn Place

We're delighted to see our dual-purpose Design for Dignity™ grab rails looking right at home in Aspire Housing's new development Holborn Place.

Holborn Place is a development for over 55s in Newcastle-under-Lyme, on the site of the former Ashfields Grange and Hall Street flats, which will provide 75 one-bed and 14 two-bed apartments for social rent, specially designed for independent living.


As well as featuring a rooftop terrace, a wellbeing room, social spaces and a communal garden, Holborn Place has incorporated thoughtful design elements into the scheme which are designed to prevent falls, promote mobility and prolong independence.


Invisible Creations® is all about designing for dignity. Our aim is to design inclusive, attractive and dual-purpose products to support people to live more independently and well for longer.

We create products that are designed to remove the negative stigma so often associated with current assistive and accessible products. We believe homes should be a haven, not a hospital and products designed to help you remain independent should be attractive, not clinical.

We combine everyday household items, such as toilet roll holders, shelves and planters, with support rails to produce a range of grab rails in disguise, providing people with all the help they need to get around the home without needing to compromise on style.


Our products have the potential to reduce the frequency of falls in and around the home as people age. The appeal of the universal design, in removing the stigma attached to traditional adaptations, means earlier intervention is both possible and acceptable.


It's fantastic to see Aspire Housing embracing preventative and inclusive solutions within their new homes, ensuring that their customers are at the heart of the decision-making and creating a development that has truly been designed to meet people's needs now and in the future.


Janet Wakefield, aged 70, a former resident of Ashfields Grange, will be among the first people to move into Holborn Place once it is open. She said: "I always wanted to move back here because it's in a good location, just next to the town centre. When they showed me the pictures of what it would look like I thought it was amazing. I was so keen to move in I put my name down twice. I've spoken to a lot of people who are also interested in moving here."


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